Logo: Hicks Pit Beef & BBQ

Ironically, I was recently commissioned to design a logo for a startup barbecue business for a couple of friends. Unfortunately, due to my diet, I couldn’t accept payment in the form of delicious smoked ribs and had to settle on regular Benjamins. (Feelings are hurt, tbh.)

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Design Quickie: Paper Donut

I joined two of my colleagues on this ridiculous journey dubbed “75HARD”.

Sparing you the boredom, 75HARD is 75 days of torture you inflict upon yourself via supposed health and wellness. And it’s HARD. You can immerse yourself in the details here. Parts of it are easy—I can read 10 pages of a book no problem. I love reading. (Currently taking in Debbie Millman’s How to Think Like a Great Graphic Designer.) Taking the progress pic? Sure, I can do that. But the things that get me are the gallon of water and the exercise 2x a day for 45 minutes each, with one being outside regardless of weather conditions. I’m good for once a day, but twice? You’re asking for a lot, timewise. While I can certainly make time for it, my body has other plans and bed time is 100% between 8-9pm, especially Mondays and Tuesdays when the following mornings beg me to get up at 5:30 am to be on the road an hour later to ensure I get to work at least on time. The outdoor part, in general, is easy to do because it’s getting warmer out, but it’s also been raining a lot. It even snowed the other day for a literal 3m45s. I’m not a stranger for jogging in the rain, either (just ask my clients from Stallion Marketing—I showed up to their house one time, drenched, because I decided I would go for a jog down the island)… I dunno. It seems to be a bit much to ask me to do Pilates out in a tornado.

Anyway, I told myself I should avoid traditional snacks during these 75 annoying days of Hell just to say I did it and can do it. What does my body do? It collaborates with my brain to make me think about donuts 24/7.

I needed to satiate the craving, so this morning I sat down and started playing with some of Illustrator’s 3D tools to build a donut.

I wanted a donut, so I made a donut. A paper donut—cardboard cake, paper frosting, and illustrated jimmies.

While I have a lot to learn with these tools, I found it interesting. Adobe has come a long way with the 3D tool feature in Illustrator. I remember when it was first introduced, it was BAD. Like…I would use it at work for quick signage renderings because they were small enough that I could get away with it and no one would know the difference. If anything, my non-designer colleagues would throw their hands up and shout, “Perfect!” and send it off to the client.

My favorite part of this is the integration of textures. The textures, from what I saw, are pre-set, but they’re actually really nice.

For the cake part of the donut, I wanted something donut-y. Sand was too rough, and the copper was too metallic. I saw a cardboard option and really liked the way it looked. For the frosting, I couldn’t figure out how to map the art onto the donut, so it became a die-cut piece of hand-made paper with too much Elmer’s School Glue (dries clear!) using some sort of paint or concrete texture. It looks a lot like papier maché, so it worked out.

The jimmies are a lost cause for now.

What I like about this look is it reminds me of crafts you would do as a kid with paper towel and toilet paper rolls. It’s got that same childish, school-made-project-for-some-dumb-holiday feel to it, but almost a little nicer. All it needs is my signature in a poorly sharpened, probably flat Crayola crayon that’s been broken and half and somehow melted on one side, covered in bits of snot and playground mulch from the kid who thinks washing his hands will peel off his skin.

It’s a red crayon, by the way.

I think I’m going to explore the 3D tool more. As for the frosting, I believe that is going to have to be a handmade venture using meshes, various steps of color for shadow and light, and a handful of artistic exaggeration somewhere in the process.•

Wine Bar

TreeTavern-WineBar-01.png

While working at the sign shop, I met a woman who was an important part of the company, although she was not an employee, manager or co-owner. Rather, she was a family friend who helped with the finance stuff and would occasionally bring the shop some work.

One of the projects she brought along was for us to build a custom over-the-door sign for the wine bar in a restaurant owned by a friend of hers.

She spoke with my boss, then came to me with her idea, giving me full rights to creativity. This is what I came up with, approval soon following.

The idea was to take the top portion of a barrel (imagine taking a large wine barrel and cutting just below the top band) and turning it into a custom sign with 3-D elements such as laser- and router-cut and painted acrylic letters and shapes affixed to the surface with studs and adhesive.

Unfortunately, the plan fell through, so we were never able to bring this sign to life. It sits memorialized in its 2-D state in my portfolio.

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This was designed while I was employed at Urban Sign & Crane, Inc.