Logo & Design Quickie Mashup: Food Trucks at Centennial Park

May 6, 2022 Michelle Killmer

For those unfamiliar, Centennial Park is an area in Wildwood Crest where different events are held like outdoor concerts and festivals. When there’s nothing going on, it’s nice to go sit under the canopy and enjoy the sights.

Iconically, though not as iconic as the beach balls at the Wildwoods sign, Centennial Park has large letters around the back end of the canopy that spell out C R E S T, in case you forgot which part of the five-mile long island you’re on. I wanted to capture this in the logo, but without “Crest” actually being in the name, I had some brainstorming to do.

Logo: Hicks Pit Beef & BBQ

May 5, 2022 Michelle Killmer

Ironically, I was recently commissioned to design a logo for a startup barbecue business for a couple of friends. Unfortunately, due to my diet, I couldn’t accept payment in the form of delicious smoked ribs and had to settle on regular Benjamins. (Feelings are hurt, tbh.)

Good Seasons: The Fresh & Convenient Alternative to Traditional Salad Dressing

January 17, 2022 Michelle Killmer

By changing the core messaging and positioning of Good Seasons from being a delicious dressing mix for your family to excite their dinner salads, we turned it to it being a delicious all-purpose seasoning mix here for your convenience. We played on the low cost and ease of use of the product to pitch our ideas. Although we understood nostalgia played a big part in the percentage of the target audience who was already hooked, we needed to leverage that to give the brand edge—not your mom’s good seasons! We harped on the fact Good Seasons’ packaging and logo was in dire need of an upgrade and its overall presence needed to broadcast much further than just on the store shelves.

Illustration: Black Jesus Entertainment

January 17, 2022 Michelle Killmer

What was interesting about the whole thing is she wanted the Jesus figure to be illustrated and in an anime style. I don’t have any aversions to anime-style. In fact, I LOVE the anime style of illustration (I like manga better, but alas), but for starters I’m not Japanese. There’s no rule that says non-Japanese artists shouldn’t do Japanese-style art, but when it’s not created by a Japanese artist, it sort of loses its magic, yanno?

Logo: Freakin' Rican Kitchen

January 8, 2022 Michelle Killmer

Have a need for birra tacos or slammin’ loaded nachos? Check out the delicious work I did for Freakin’ Rican Kitchen in South Jersey. Links for connecting and ordering are within the post!