EGD: Paradise Beauty Lounge Nail Salon

April 23, 2023 Michelle Killmer

Last year, Lash Paradise Beauty Lounge began transitioning to a more concise name, Paradise Beauty Lounge, in anticipation of the grand opening for the lash salon side that opened in 2020 and the nail salon which opened in 2022. While the name isn’t finalized due to some further research and needing to be done to make it happen, the name is appearing in different places online and in print.

Recently, Torianna Paradise, the owner/operator of Lash Paradise/Paradise Beauty Lounge, approached me and asked me to revise the signage we did for them to reflect the expansion of the lash salon to include the nail salon.

Below are the install photos from what we did. The nail salon windows had the same treatment as the lash salon side, right next door, and the listing of the main services were included in the building and pylon signs.

If you’re looking to make an appointment to get your lashes, nails, or brows done, visit their website to book an appointment!

Logo & Design Quickie Mashup: Food Trucks at Centennial Park

May 6, 2022 Michelle Killmer

For those unfamiliar, Centennial Park is an area in Wildwood Crest where different events are held like outdoor concerts and festivals. When there’s nothing going on, it’s nice to go sit under the canopy and enjoy the sights.

Iconically, though not as iconic as the beach balls at the Wildwoods sign, Centennial Park has large letters around the back end of the canopy that spell out C R E S T, in case you forgot which part of the five-mile long island you’re on. I wanted to capture this in the logo, but without “Crest” actually being in the name, I had some brainstorming to do.

Logo: Hicks Pit Beef & BBQ

May 5, 2022 Michelle Killmer

Ironically, I was recently commissioned to design a logo for a startup barbecue business for a couple of friends. Unfortunately, due to my diet, I couldn’t accept payment in the form of delicious smoked ribs and had to settle on regular Benjamins. (Feelings are hurt, tbh.)

Data Visualization: It's Not Purely Math

March 8, 2022 Michelle Killmer

When I applied to the MS Strategic Advertising and Marketing program at Temple University, I remember reading the list of courses in the curriculum and being intrigued. Listed were a few marketing courses, a few advertising courses, a design theory course (which really excited me), a media planning course, a user experience design course (also very exciting), the marketing capstone and something that originally terrified me: a statistics course. My brain immediately placed the latter one in the math bucket and the first word out of my mouth was NOPE.

Good Seasons: The Fresh & Convenient Alternative to Traditional Salad Dressing

January 17, 2022 Michelle Killmer

By changing the core messaging and positioning of Good Seasons from being a delicious dressing mix for your family to excite their dinner salads, we turned it to it being a delicious all-purpose seasoning mix here for your convenience. We played on the low cost and ease of use of the product to pitch our ideas. Although we understood nostalgia played a big part in the percentage of the target audience who was already hooked, we needed to leverage that to give the brand edge—not your mom’s good seasons! We harped on the fact Good Seasons’ packaging and logo was in dire need of an upgrade and its overall presence needed to broadcast much further than just on the store shelves.