This design was one of the easier ones to accomplish, as Jocelin (“J”) was very vocal about what she liked, didn’t like, and wanted to see. It makes a design task more enjoyable when you have information and input from the client. After all, they’re paying for it, and there’s no need to drag on a job longer than you need to.
Her vision, she told me, was to use a script face, modern, on a layout that was simple, clean, pretty, and classy. The hardest part, I think, was having to find just the right typeface/font to use for both the “Slayed” and “By J” part. Did I want to use the same for both? Would that be too busy and tacky?
And although we weren’t into the color phase yet, we did talk about it in the beginning, just so I could try to design in my head. One thing that stood out was she asked for glitter in the words. I warned her about using glitter texture in her logo. Glitter looks great on screen, especially if you can animate it, but going to print, it’s not always going to translate well, especially when you’re working in grayscale. It will become too busy and distort whatever it’s on, and because most of the strokes are thin, it would look so weird.
I convinced her using this reasoning, but told her I’d figure something out; thus, the sparkles were designed, used, and were a hit.
I also threw in a version (seen in the screenshot above) that used no script, just sans serif, just to break it up and see if maybe her vision would sway. She didn’t, her wants were adamant.
The final design used an ever-so-slightly altered version of the free font, Andasia, for the script, and Avenir Next in Ultra Light for “by J”.
