EGD: Paradise Beauty Lounge Nail Salon

April 23, 2023 Michelle Killmer

Last year, Lash Paradise Beauty Lounge began transitioning to a more concise name, Paradise Beauty Lounge, in anticipation of the grand opening for the lash salon side that opened in 2020 and the nail salon which opened in 2022. While the name isn’t finalized due to some further research and needing to be done to make it happen, the name is appearing in different places online and in print.

Recently, Torianna Paradise, the owner/operator of Lash Paradise/Paradise Beauty Lounge, approached me and asked me to revise the signage we did for them to reflect the expansion of the lash salon to include the nail salon.

Below are the install photos from what we did. The nail salon windows had the same treatment as the lash salon side, right next door, and the listing of the main services were included in the building and pylon signs.

If you’re looking to make an appointment to get your lashes, nails, or brows done, visit their website to book an appointment!

Logo & Design Quickie Mashup: Food Trucks at Centennial Park

May 6, 2022 Michelle Killmer

For those unfamiliar, Centennial Park is an area in Wildwood Crest where different events are held like outdoor concerts and festivals. When there’s nothing going on, it’s nice to go sit under the canopy and enjoy the sights.

Iconically, though not as iconic as the beach balls at the Wildwoods sign, Centennial Park has large letters around the back end of the canopy that spell out C R E S T, in case you forgot which part of the five-mile long island you’re on. I wanted to capture this in the logo, but without “Crest” actually being in the name, I had some brainstorming to do.

Design Quickie: Make it POP!

September 21, 2020 Michelle Killmer

EDIT: Stickers are now available for purchase!

A running joke between creatives is how clients, who are not well-versed in designer vernacular, will often try to overdescribe what they want as compensation for not knowing how.

Other times, they’ll use power or action words in lieu of what we would use.

The most popular is, “Make it POP!”, sometimes phrased as a question, “Can you make it pop?”

To celebrate this, I made a sticker design for today’s design quickie.

The one on the left was my first draft, but to simplify it and make it a little easier on the eyes, I turned it into the one on the right. Both are annoying, just not equally. Trying to decide if I’ll turn this into a sticker. (You’ll be the first ones to know when and if I do.)