Logo & Design Quickie Mashup: Food Trucks at Centennial Park

May 6, 2022 Michelle Killmer

For those unfamiliar, Centennial Park is an area in Wildwood Crest where different events are held like outdoor concerts and festivals. When there’s nothing going on, it’s nice to go sit under the canopy and enjoy the sights.

Iconically, though not as iconic as the beach balls at the Wildwoods sign, Centennial Park has large letters around the back end of the canopy that spell out C R E S T, in case you forgot which part of the five-mile long island you’re on. I wanted to capture this in the logo, but without “Crest” actually being in the name, I had some brainstorming to do.

Logo: Hicks Pit Beef & BBQ

May 5, 2022 Michelle Killmer

Ironically, I was recently commissioned to design a logo for a startup barbecue business for a couple of friends. Unfortunately, due to my diet, I couldn’t accept payment in the form of delicious smoked ribs and had to settle on regular Benjamins. (Feelings are hurt, tbh.)

Short Blurb: Adobe MAX Day 1

October 20, 2020 Michelle Killmer

I have never been to a design conference.

I’ve always wanted to go to one, but when you see how much they cost… <___<

Anyway, one COVID blessing, I guess, is Adobe MAX being FREE this year! Just need an Adobe ID, and the conference is your oyster!

I, so far, have watched the keynote. Conan O’Brian was hilarious (vice presidents of vice presidents), but the entire presentation was amazing and definitely got me yelling at my iMac the same way I did for one of the last PANTONE presentations I watched. (This is a positive.)

Some things to be aware of:

+ Illustrator for iPad

+ New Recolor Artwork panel

+ An improved way to create patterns

+ Photoshop updates including the Sky Replacement tool and Neuro Filters

I highly recommend watching the keynote, as it’s CHOCK full of information and excitement!

Also, Adobe understands the importance of coloring, so they put together a coloring book for all of us to enjoy.

So…enjoy!

Poster: Alpina B7

September 20, 2020 Michelle Killmer

Project: Serif Vs. Sans Serif Effectiveness in Advertising
Type: School Project
Class: ADV5503 Persuasion and the Marketplace
Photographer: Kevin Nguyen (Photos used with permission.)

Two posters designed for an experiment to determine whether serif or sans serif typefaces are more efficient and effective in eliciting positive emotions in print advertisements. The subject of these posters is one of four; only two were present in the experiment.

Each set of posters were set in both serif and sans serif type (one family each) with varying weights.

Crest Mobile Truck & Movie Night

September 23, 2019 Michelle Killmer

The original event’s logo, circa 2018

This year’s new logo. Same color palette, main elements and location, different name and additional elements.

Back in May I got an email from my dear friend Liz for an “update” to the Crest Sunset Fest logo I designed last year. It read, ‘The Sunset Fest Logo needs to be changed to "crest mobile truck and movie night’“

OK. After a few texts and emails back and forth and a much needed phone call (this logo was one of three things she needed), it was decided that all that needed to change was the name.

However, thinking of the name. “Crest Mobile Truck and Movie Night”, I couldn’t get over how long it was. I played with it as one line, stacked into two, adding words in different spots and it just wasn’t working.

“Liz,” I said one day, “the name’s too long.” She said she’d look at it and see if they could shorten it. Due to crazy schedules for both of us, we both forgot and I ended up just using the name as is, again pushing things around on the screen to see how it would look.

Eventually, I decided to ditch the thick rule lines in favor of only sealing in the bottom of the half sun and played with the idea of movie themed elements.

The color palette leaves a lot to be desired, but Liz and her husband were happy with the result (bottom) and it was used for the event and all its collateral.

Event Facebook