When I applied to the MS Strategic Advertising and Marketing program at Temple University, I remember reading the list of courses in the curriculum and being intrigued. Listed were a few marketing courses, a few advertising courses, a design theory course (which really excited me), a media planning course, a user experience design course (also very exciting), the marketing capstone and something that originally terrified me: a statistics course. My brain immediately placed the latter one in the math bucket and the first word out of my mouth was NOPE.
Read moreGood Seasons: The Fresh & Convenient Alternative to Traditional Salad Dressing
By changing the core messaging and positioning of Good Seasons from being a delicious dressing mix for your family to excite their dinner salads, we turned it to it being a delicious all-purpose seasoning mix here for your convenience. We played on the low cost and ease of use of the product to pitch our ideas. Although we understood nostalgia played a big part in the percentage of the target audience who was already hooked, we needed to leverage that to give the brand edge—not your mom’s good seasons! We harped on the fact Good Seasons’ packaging and logo was in dire need of an upgrade and its overall presence needed to broadcast much further than just on the store shelves.
Read moreEnailcouture.com Reimagined
For this assignment, I chose a website because the first thing that popped into my head was my first experience with Enailcouture.com. A few months prior, I bit the bullet and decided to make a purchase from there. I heard really great things about the products sold, and since I’m always down to try new stuff related to nails, I went ahead and ordered two types of full-cover gel nail tips and the gel “glue” to go with it. The whole purchase process took me ONE HOUR. I wasn’t browsing the site to look at what he had, I went there knowing what I wanted, and it took me a whole hour out of my day just to find the items and figure out the checkout process.
Read morePoster: Red Robin (YUM!)
Project: Serif Vs. Sans Serif Effectiveness in Advertising
Type: School Project
Class: ADV5503 Persuasion and the Marketplace
Photos: Google search
Two posters designed for an experiment to determine whether serif or sans serif typefaces are more efficient and effective in eliciting positive emotions in print advertisements. The subject of these posters is one of four; only two were present in the experiment. This was not one of the four.
Each set of posters were set in both serif and sans serif type (one family each) with varying weights.
Poster: Alpina B7
Project: Serif Vs. Sans Serif Effectiveness in Advertising
Type: School Project
Class: ADV5503 Persuasion and the Marketplace
Photographer: Kevin Nguyen (Photos used with permission.)
Two posters designed for an experiment to determine whether serif or sans serif typefaces are more efficient and effective in eliciting positive emotions in print advertisements. The subject of these posters is one of four; only two were present in the experiment.
Each set of posters were set in both serif and sans serif type (one family each) with varying weights.