The original event’s logo, circa 2018
This year’s new logo. Same color palette, main elements and location, different name and additional elements.
Back in May I got an email from my dear friend Liz for an “update” to the Crest Sunset Fest logo I designed last year. It read, ‘The Sunset Fest Logo needs to be changed to "crest mobile truck and movie night’“
OK. After a few texts and emails back and forth and a much needed phone call (this logo was one of three things she needed), it was decided that all that needed to change was the name.
However, thinking of the name. “Crest Mobile Truck and Movie Night”, I couldn’t get over how long it was. I played with it as one line, stacked into two, adding words in different spots and it just wasn’t working.
“Liz,” I said one day, “the name’s too long.” She said she’d look at it and see if they could shorten it. Due to crazy schedules for both of us, we both forgot and I ended up just using the name as is, again pushing things around on the screen to see how it would look.
Eventually, I decided to ditch the thick rule lines in favor of only sealing in the bottom of the half sun and played with the idea of movie themed elements.
The color palette leaves a lot to be desired, but Liz and her husband were happy with the result (bottom) and it was used for the event and all its collateral.